The Benefits of Sponsorship

A sponsorship strategy is a great marketing opportunity for your business and in recent years has become the fastest growing type of marketing.

The Midlands Family Business Awards is the UK’s only not-for-profit Awards for family businesses in the Midlands, truly dedicated to celebrating and recognising their successes. As a charitable initiative, the Midlands Family Business Awards is indebted to its generous sponsors and supporters, all of whom are firmly committed to the family business sector and bring expertise and understanding to help family businesses and their leaders achieve their objectives and aspirations.

Now firmly established as a highlight in the Midlands calendar, the Awards provide sponsors with a wide variety of opportunities. Your association with the Awards will align your business with the family business sector, illustrating your support and understanding of one of the strongest sectors in the UK and giving your brand a presence in front of an audience of family business leaders and decision makers from the Midlands and beyond. We offer a unique combination of branding and networking opportunities, which allow sponsors to engage with our family business entrants, supporters and fellow sponsors.

From the launch events through to the shortlisting and judging process our sponsors benefit from months of profile through awareness building and editorial coverage, the Awards website and, of course, at the Awards Ceremony & Dinner itself. The exclusive Awards Dinner is a spectacular event attended by over 300 guests with tickets only available to our Awards family - our sponsors, judges and family business finalists.

The Awards have an extensive range of communications reaching key family business decision makers throughout the Awards year. We offer our sponsors the opportunity to engage with our family business audience through our website, e-shots and social media, sharing their news and views with our community.

Each year the Awards recognise and reward success across a range of ten categories, each judged by an independent panel led by a family business leader and supported by the category sponsor. With a choice of ten award categories each year, sponsors can select the category that suits both their strengths and the values they wish to be associated with, or their positioning within the family business sector. Choosing a category to sponsor can be a difficult decision, but as we introduce a few new categories each year we have the ability to work with our sponsors to create categories to suit their exact needs.

We have helped many businesses achieve their business development goals through the Midlands Family Business Awards, but don’t just take our word for it:

“If the family business market is a key focus for you then these awards provide great access to some of the best family businesses out there.” Graham Nicoll, Barclays

If you would like more information on how the Midlands Family Business Awards can benefit your business, contact Ped Briggs at The Wilson Organisation on 0115 942 0111 or [email protected].

We’d love to hear from you!

Our 2023 Winners

The results are in...