Judges are looking for
- Creativity and Innovation: How your marketing campaign demonstrates fresh, original ideas and approaches that set it apart from competitors
- Strategic Execution: The effectiveness of your planning, implementation, and coordination across various marketing channels (eg digital, traditional, social media) to achieve defined objectives
- Alignment with Family Values: Does your campaign reflect the unique identity, heritage and values of your family business?
- Impact and Results: The measurable outcomes and impact of the campaign on KPI's such as brand awareness, customer acquisition, sales growth, market share, and overall business success
- Adaptability and Sustainability: The campaign's ability to adapt to changing market conditions, consumer preferences, and industry trends, as well as its potential for long-term sustainability and continued relevance